课程名称：经济与商务导论2
专题： 感官营销：开启消费世界的“五感”密码
主讲人： 杭海明
授课时间：2025年3月26日（周三）15:30
授课地点：G01报告厅
适用专业：2023级商学院学生。（提前10分钟到场）
【主讲人简介】
Dr Haiming Hang is a Full Professor in Marketing and Subject Group Lead, Marketing at the University of Bath in England. He is an Associate Editor for International Journal of Consumer Studies and sits on the editorial review board of Journal of Digital Economy edited by Tsinghua University, China. His main research areas are the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behavior and advertising effectiveness. His recent project focuses on children’s response to new advertising techniques (e.g. product placement, advergames) that has been published in Journal of Consumer Psychology, Journal of Advertising Research, Advances in Consumer Research and International Journal of Advertising. His research has been reported in 53 different media (e.g., BBC, China Daily), reaching 4 million people worldwide.
Before Bath, he worked for Henley Business School at the University of Reading as a Lecturer (Assistant Professor) in Marketing. He also spent several years working as a marketing professional for Coca-Cola and 3M.
